Keyword Analysis — Research & Strategy

The keyword gap tool found 47 keywords my main competitor ranks for that I don't even have content for. Built 12 new pages targeting those gaps and 8 of them are now ranking on page 1 within 3 months.

I use the keyword analysis to check existing pages before rewriting them. Often the page is ranking for different keywords than I was targeting — much easier to optimise for what's already working.

The search volume vs difficulty balance is key. I filter for keywords under difficulty 40 with volume over 100. Small wins compound fast.