● The most thorough GBP Audit & Maps Audit on the market
Gap 1 — Google Business Profile

The customer down the road is calling your competitor — because Google trusts them, not you

Someone three streets away just searched for exactly what you do. They didn't scroll. They tapped the first business Google showed them — and it wasn't you. It was the rival with the complete, verified, keyword-rich profile, while yours sits half-filled with a missing category here, a wrong opening time there, a description that says nothing. Google reads every one of those gaps as "less trustworthy" and quietly ranks you below them. That's not a few clicks. That's the phone that never rings, the walk-in that never comes, week after week — and you're blaming footfall.

Stop handing them your customers: the GBP Audit checks your Google Business Profile against everything Google actually rewards — categories, completeness, keywords, consistency — and shows you every missing or weak signal that's dragging you down the local pack, in plain English with the exact fix.

Audit my Google profile →
Gap 2 — Google Maps

You're not in the Map Pack — so to most searchers, you don't exist

When someone searches "near me," Google shows three businesses on the map. Three. If you're not one of them, you're invisible — buried under a "more places" link almost nobody taps. And the brutal part is it's rarely about distance: it's about the signals your listing is missing, the NAP details that don't match across the web, the map presence you never built. So every day, ready-to-buy customers standing minutes from your door are handed straight to three competitors who simply show up where you don't. You can't win a race you're not even listed in.

Get on the map that matters: the Maps Audit pinpoints exactly why you're missing from the local Map Pack — inconsistent details, weak proximity and relevance signals, gaps competitors have filled and you haven't — and hands you the fix for each, in plain English.

See why I'm off the map →
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See how the major AI systems describe this site — and whether they cite it as a source.
Free-to-try rollout — no account needed
Free to try right now — no account:
More audits are being opened up to try free — this keeps growing.

GBP Audit and Maps Audit. Two tools, one URL, for real rankings.

Paste a business listing and get two things instantly: a full GBP Audit covering profile completeness, categories, hours and review signals — plus a Maps Audit that verifies your NAP consistency, Map Pack ranking factors and citation accuracy. Every issue is explained in plain English with the exact fix.

Run a free GBP Audit → Check Maps Audit See pricing

100 free points for new accounts · PAYG from £4.99 or subscribe from £14.99/mo · Credits never expire

NAP
consistency checked across the web
GBP
completeness and category audit
Free
GBP audit & Maps audit check
£4.99
pay-as-you-go — or subscribe from £14.99/mo
Why it matters

Google can't rank a listing it can't trust — or find on the map

Incomplete Google Business Profiles silently block visibility regardless of how good your business is, and weak Maps signals keep you invisible in the Map Pack. The GBP Audit finds what's incomplete on your profile; the Maps Audit finds what's broken in how you show up.

🏪

GBP Audit finds what's incomplete

Full profile check — categories, hours, photos, posts, review count and response rate. Every gap is explained and ranked by impact so you fix what matters most first.

📍

Maps Audit verifies your presence

Checks your NAP (Name, Address, Phone) consistency across the web, Map Pack ranking factors and citation accuracy — the signals Google uses to rank you in Maps and local search.

🎯

Prioritised fixes, not raw data

Critical issues are flagged separately from warnings so you triage correctly. No spreadsheets, no manual cross-referencing — just a ranked list of exactly what to fix first.

You stay in control

Flagged as a warning? Reprioritise it to Critical.

The GBP Audit automatically ranks every issue by likely ranking impact. But you're not locked into its call. Know that a missing category is costing you Map Pack visibility right now? Bump it above everything else and the fix list reorders around it.

Flagged as low-priority but it's actually keeping you off the map? Reclassify it as Critical. The audit rebuilds your prioritised fix list from your real listing data, always accurate to your business.

Issue priority
Auto-detectedWarning
↓ you reprioritise toCritical ✓
Rebuilt withimpact score · fix order
Resultprioritised list ✓
Free GBP Audit

Find every gap in your business profile — free

The GBP Audit reads your live Google Business Profile the way Google's local algorithm does, then flags exactly what's incomplete. It's the fastest way to see why your listing isn't performing — and it costs nothing to run.

  • Detects missing categories, hours and photos
  • Checks the signals Google needs for Map Pack ranking
  • Shows review count and response rate gaps
  • Tells you exactly what to add or fix, ranked by impact
Business namevalid ✓
Categoriesvalid ✓
Opening hoursvalid ✓
Photos2 missing
Review response rateincomplete
NAP consistencynot verified
Maps Audit · Map Pack

Be found nearby, not just ranked nationally

Local search doesn't show ten blue links — it shows a map and three businesses. That's where NAP consistency comes in: your Name, Address and Phone number need to match exactly everywhere they appear online. Our checker verifies that consistency for you, alongside your Google Business Profile, so Google understands exactly where and what you are.

  • Checked automatically against your real business listing
  • Verified the way Google's local algorithm reads it
  • Highlights every directory where details don't match
  • Covers LocalBusiness schema — like address and geo
NAP check
# Google Business Profile
> Name, address, phone verified.
## Directories checked
Google Maps · Bing Places · Apple Maps
## What we check
Exact-match consistency of
your listing across the web.
Checked against
✓ Google Maps ✓ Google Business Profile ✓ Bing Places ✓ Apple Maps ✓ Local directories
Beyond the basics

Not just NAP — the whole local ranking picture

The Maps Audit covers the full set of local ranking factors in one run: Google Business Profile completeness, review signals and response rate, plus LocalBusiness schema, service-area accuracy and geo-coordinates. That covers how Google actually ranks the Map Pack, not just the basics.

⭐

Review signals

Review count, average rating and response rate all feed into local ranking. The checker flags where your profile is underperforming against typical local competitors.

🗺️

Service-area accuracy

Checks that your declared service area matches where you actually rank and where customers are searching from — a common mismatch that quietly caps visibility.

📐

Geo-coordinates & schema

Validates LocalBusiness JSON-LD including precise geo-coordinates, opening hours and price range — the structured data Google uses to place you correctly on the map.

30+ local ranking checks

One tool, every local ranking signal that matters

Single listing or bulk check, the GBP Audit and Maps Audit check every layer that determines local visibility — from profile completeness to citation accuracy to Map Pack ranking factors.

Profile completeness

Categories · Business description · Opening hours · Photos · Posts · Attributes · Services list

Review signals

Review count · Average rating · Response rate · Response time · Recent review recency

NAP & citations

Name, address, phone consistency · Directory citation accuracy · Duplicate listing detection

Map Pack factors

Proximity signals · Category relevance · Prominence indicators · Service-area accuracy

Structured data

LocalBusiness schema · Geo-coordinates · Opening hours markup · Price range validation

Verification & trust

Listing verification status · Duplicate profile flags · Suspicious activity indicators

How it works

Listing in, fix list out — in minutes

Paste your listing URL

The tool reads your live Google Business Profile — categories, hours, photos and reviews.

Run GBP Audit or Maps Audit

Get a full profile completeness report, a Map Pack ranking check, or both together for the complete picture.

Fix by priority

Work through Critical issues first, then Warnings — each with a plain-English fix, ranked by impact.

Want the full detail? See how it works →
PAYG from £4.99
pay-as-you-go · no commitment · credits never expire
or subscribe from £14.99/mo
for regular users · cancel anytime
See all pricing
FAQ

Frequently asked questions

Straight answers about what the GBP Audit and Maps Audit do, what they cost, and how to fix what they find.

What does the GBP Audit check?

A full read of your Google Business Profile: category selection, business description, opening hours, photos, posts, attributes, review count and response rate. Every gap is ranked by likely ranking impact.

What does the Maps Audit verify?

It checks your NAP (Name, Address, Phone) consistency across directories and citation sources, LocalBusiness schema markup, service-area accuracy and Map Pack ranking factors — the core signals Google uses to rank the local Map Pack.

Is the GBP Audit free?

Yes. A free scan is available with no account required. Premium plans unlock deeper citation checking, higher daily audit limits and priority support.

How much does it cost?

It is pay-as-you-go from £4.99, or a subscription from £14.99 a month. New accounts get 100 free points, and credits never expire.

What is NAP consistency and why does it matter?

NAP stands for Name, Address and Phone number. When these details differ even slightly across your website, Google Business Profile and other directories, Google loses confidence in your business identity and location — directly damaging local rankings. The checker finds every mismatch.

Why is my business not showing up in Google Maps?

The most common causes are an incomplete Google Business Profile, inconsistent NAP details across the web, missing LocalBusiness schema, or an inaccurate service area. The Maps Audit diagnoses all of these in a single free scan.

Is there a tool that finds citation mismatches automatically?

Yes — the Maps Audit cross-references your listing against major directories and surfaces every place your Name, Address or Phone number doesn't match exactly, with a specific fix for each.

Can I check a competitor's GBP or Maps presence?

Yes — both tools work with any publicly accessible listing. Enter a competitor's business into the GBP Audit or Maps Audit to see exactly where they're outperforming you and what to fix.

What is service-area accuracy and how does it affect rankings?

Service-area accuracy checks whether the geographic area you've declared to Google matches where you actually operate and where customers search from. A mismatch here quietly caps how far your local visibility can reach, even with an otherwise strong profile.

What review signals does the GBP Audit check?

Review count, average rating, response rate and response time all feed into local ranking. The checker flags where your profile is underperforming against typical local competitors, so you know exactly where to focus.

Does the GBP Audit work for any business category?

Yes — it works with any publicly accessible Google Business Profile regardless of category or industry, from single-location shops to multi-location service-area businesses. No plugin or integration is required.

How often should I run a GBP or Maps check?

Run both after any change to your listing, after each Google core update, and at minimum monthly. Score History logs every run so you can track improvements and catch regressions early.

What tool do agencies use for GBP and local Maps audits?

Agencies vary by client size and whether audits need to run at scale or per listing. For solo operators and smaller businesses that want full profile diagnostics plus Maps ranking checks without manual cross-referencing, the GBP Audit and Maps Audit cover both in one place.

How is this different from Google Business Profile's own insights?

GBP's built-in insights show views and actions but not always why a competitor is outranking you locally. The GBP Audit and Maps Audit complement it by providing the specific diagnostic detail — the exact cause of each gap and the fix needed to resolve it.

Run a free GBP Audit → Check Maps Audit See pricing
Guide

GBP fundamentals: why profile completeness decides Map Pack visibility

By John Carlsson, Founder of AIWebPageSEO · Published 5 May 2026 · Updated 17 July 2026

Being a great business is insufficient to rank in the local Map Pack. Your Google Business Profile must also be complete, accurately categorised, and actively maintained. A single missing category can quietly exclude you from the searches you'd otherwise win. A profile with no recent photos or posts can lose ground to a less established competitor who simply keeps theirs current. Profile completeness is the foundation everything else is built on — get it wrong and no amount of genuine local reputation will save your Map Pack ranking.

Why completeness comes before everything else

Google can only rank a profile it fully understands. If your category selection is too broad, your hours are out of date, or your photo library is thin, Google has less to work with regardless of how good your business actually is. The GBP Audit checks all three on every listing, because polishing your website when Google doesn't fully understand your listing is wasted effort.

What makes a profile rankable

Three things do most of the work. First, accurate categorisation: your primary and secondary categories match exactly what customers search for. Second, active maintenance: recent photos, regular posts, and hours that are always correct, especially around holidays. Third, review health: a steady flow of recent reviews with a consistently high response rate.

The role of review response rate

Review response rate is one of the most overlooked signals the GBP Audit finds, and one of the easiest to fix once flagged. Responding to every review, positive or negative, signals an active, trustworthy business to both Google and searchers. A profile that's gone quiet on reviews for months can quietly lose ground to a more responsive competitor with a similar rating. The fix is always the same: respond promptly, and keep doing it consistently.

Maps ranking and the wider picture

For any business competing in the Map Pack, profile completeness is only half the picture. Google ranks the local Map Pack using a different signal set as well: NAP consistency across directories, proximity, and LocalBusiness schema. A profile can be perfectly complete and still under-rank in Maps if these citation and structured-data signals are weak or inconsistent.

A practical GBP checklist

  • Run a full audit and fix Critical issues first — missing categories, outdated hours, and thin photo libraries.
  • Respond to every review within a few days, positive or negative.
  • Add fresh photos and posts on a regular cadence, not just at setup.
  • Verify NAP consistency across your Google Business Profile and every directory listing.
  • Re-run the audit after every profile change and after each Google core update.

Done together, these steps remove the profile gaps that suppress Map Pack visibility regardless of how good your business is, and put your citation consistency on the same solid footing. That is the whole goal of a GBP audit: not simply to find gaps, but to clear the path for your local reputation to actually show up.

Guide

Review signals and Map Pack ranking factors: the two pillars of Maps visibility

By John Carlsson, Founder of AIWebPageSEO · Published 12 May 2026 · Updated 17 July 2026

If you want to win the Map Pack, two things do most of the heavy lifting, and they solve two different problems. Review signals are a trust and popularity signal: count, rating and response rate tell Google how customers actually feel about you. Map Pack ranking factors are the mechanical layer: proximity, category relevance and prominence decide whether Google surfaces you at all before trust even comes into play. Used together, they let Google understand both whether you deserve to rank and where to place you.

Review signals: the trust layer

Review count, average rating and response rate sit at the centre of how Google judges a listing's credibility. A steady flow of recent, positive reviews signals an active, trustworthy business — and a business that responds to reviews, good or bad, signals one that's actually paying attention. Without healthy review signals, Google has less reason to trust your listing over a competitor's, even if your underlying business is stronger. With them, Google has real evidence to rank you on, which is why review health is usually one of the highest-impact levers for Map Pack visibility. The one thing that matters most: consistency over time, not a single burst of reviews.

Map Pack ranking factors: the mechanical layer

Proximity, category relevance and prominence are the three factors Google has confirmed drive local ranking. Proximity is largely out of your control, but category relevance and prominence aren't — choosing the right primary category and building genuine prominence through citations, links and reviews both feed directly into where you show up. Map Pack results are heavy with competing listings, and Google's local algorithm has to rank between them using exactly these mechanical signals, weighted by how well each listing satisfies them.

Why they work better together

The two signals reinforce each other. Strong Map Pack ranking factors get you into contention for the Map Pack in the first place; strong review signals then convince Google — and searchers — that you deserve to stay there. A business with the right category, solid prominence and a healthy review profile builds a strong local presence quickly, which is exactly when Google is most willing to keep featuring it. Neither signal alone guarantees ranking. The honest approach is to build both together — the low-cost, foundational work that every other local SEO tactic builds on.

Checking and maintaining them

Both can be verified from your real listing data rather than checked by hand. A checker reads your live Google Business Profile and cross-references your review activity and category signals against what's actually ranking nearby, flagging every gap it finds. The work does not end at the first check. Review response should be an ongoing habit, not a one-off catch-up. Revisit your category selection whenever your services change, so it never drifts out of step with what you actually offer.

Where to start

  • Run the GBP Audit to see your current review count, rating and response rate against local competitors.
  • Respond to every outstanding review, starting with the most recent unanswered ones.
  • Confirm your primary and secondary categories still match what you actually offer.
  • Keep both in step with your business, and re-check after any change of services or review volume.

Give Google a listing that's mechanically well-placed and genuinely trusted by customers. You remove most of the guesswork between your business and the ranking it deserves in the Map Pack. That is the practical core of getting found, and chosen, in local search.

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