Schema markup — also called structured data — is code you add to your pages that explicitly tells search engines and AI what your content means, not just what it says. It's the difference between Google guessing that a number on your page is a price versus knowing it definitively.
Getting schema right unlocks rich results in Google Search — star ratings, FAQ boxes, product prices, recipe details, event dates — and significantly improves your visibility to AI answer engines.
How Schema Works
Schema markup uses a vocabulary from Schema.org. You add it to your HTML as JSON-LD (the recommended format), Microdata, or RDFa. Google reads this markup when it crawls your page and uses it to understand your content more precisely.
JSON-LD is the most practical format because it can be added in a