Local SEO Checker: Google Maps 3-Pack Audit

Excerpt: The Google Maps 3-pack appears above organic results for nearly every local search. Our new Local SEO Checker audits 24 ranking signals — from LocalBusiness schema to NAP consistency and opening hours — so you can see exactly what's stopping your business from appearing in it. Content:

What is the Google Maps 3-pack?

When someone searches for "plumber near me" or "best coffee in Manchester", Google shows three local business listings above the organic results. That box — three entries with a map — is the 3-pack. It gets more clicks than any organic result on the page.

Getting into it is not about backlinks or domain authority. It is about local signals: your Google Business Profile, your schema markup, NAP consistency, and a handful of technical factors most businesses have never checked.

What the Local SEO Checker audits

Our new Local SEO Checker analyses 24 signals across six categories. Run it against any local business page and you get a scored breakdown of exactly where you stand.

Google uses structured data to understand your business. The checker verifies that your page includes a LocalBusiness JSON-LD block containing the core properties: name, address, telephone, openingHoursSpecification, geo coordinates, and aggregateRating. Missing properties are flagged individually so you know precisely what to add.

NAP stands for Name, Address, Phone. Google cross-references your on-page NAP against your Google Business Profile and directory listings. If they differ — even slightly, such as "St" versus "Street" — it creates a trust signal conflict. The checker reads your on-page NAP and flags inconsistencies.

Missing or malformed opening hours prevent Google from showing your business hours in search results. The checker validates your openingHoursSpecification structure and checks that days and times are properly formatted.

Adding latitude and longitude to your schema geo property helps Google place you precisely on the map rather than relying on address geocoding alone. Right-click your premises in Google Maps, copy the coordinates, and add them to your schema.

Embedding a Google Maps iframe on your contact page and linking to your Google Business Profile are both positive local signals. The checker detects whether either is present.

Businesses with aggregateRating in their schema can show star ratings directly in search results, which significantly improves click-through rate. The checker verifies whether you have this and whether ratingValue and reviewCount are complete.

Who it is for

The Local SEO Checker is designed for local businesses that want to rank in the Maps 3-pack, agencies auditing client sites for local SEO gaps, and developers building or maintaining local business sites. It is available on the Silver plan and above.

How to use it

Open the platform, navigate to Audit Tools, and select Local SEO Checker. Enter the URL of your local business homepage or location page. The checker fetches the page and runs all 24 checks in seconds. You get a score, a per-check breakdown showing pass, warn, or fail for each signal, a prioritised improvement checklist, and links to country-specific directory listings where you should be listed.

The single highest-impact fix

If you take one thing from this: add a complete LocalBusiness JSON-LD block to your page if you do not have one. Without it Google cannot reliably display your business in Maps. Every other local SEO tactic builds on top of this foundation. Use the Schema Generator in the platform to build one in under two minutes.