Question 1

What is keyword density?

Accepted Answer

Keyword density is the percentage of times a keyword appears relative to total word count. Ideal density varies by keyword and content length but is typically 1–2% for the primary term. Over-optimisation above 3–4% can trigger spam filters. The Keyword Analyser uses TF-IDF weighting, which is more sophisticated than raw density.

Question 2

What is keyword prominence?

Accepted Answer

Keyword prominence measures how early in the page content a keyword appears. Keywords in the title, first H1, first paragraph and first 100 words carry stronger ranking signals than keywords buried further down the page. The Keyword Analyser scores each keyword by its prominence position.

Question 3

What is a keyword gap?

Accepted Answer

A keyword gap is a term that a competitor ranks for but your page does not mention or target. Keyword gap analysis compares your page against a competitor URL to identify terms you are missing. Adding these terms as natural mentions or FAQ answers can increase your topical coverage and ranking potential.

#	Keyword	Count	Density	In Title	In H1	In Meta
1	SEO tools	24	1.03%	✅ Yes	✅ Yes	✅ Yes
2	site audit	18	0.77%	✅ Yes	⚠ No	✅ Yes
3	schema markup	14	0.60%	⚠ No	⚠ No	⚠ No
4	technical SEO	12	0.51%	⚠ No	⚠ No	✅ Yes
5	page speed	11	0.47%	⚠ No	⚠ No	⚠ No
6	core web vitals	9	0.38%	⚠ No	⚠ No	⚠ No
7	AEO checker	8	0.34%	⚠ No	⚠ No	⚠ No
8	keyword analysis	7	0.30%	⚠ No	⚠ No	⚠ No

Keyword	Competitor Density	Your Density	Gap
structured data	1.2%	0.1%	Missing
backlink checker	0.9%	0%	Missing
crawl errors	0.7%	0.2%	Low
redirect chain	0.6%	0%	Missing

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