What is E-E-A-T in SEO?

E-E-A-T stands for Experience, Expertise, Authoritativeness and Trustworthiness — Google's framework for evaluating content quality. Pages with strong E-E-A-T signals rank higher because Google's algorithms use these signals to determine whether a page is a credible, authoritative source.

How is E-E-A-T scored?

The AIPageSEO E-E-A-T Checker analyses over 40 signals across four categories. Experience checks for first-hand content, case studies and real-world examples. Expertise looks at author credentials, publication dates and topical depth. Authoritativeness checks backlinks, brand mentions and schema. Trust audits HTTPS, privacy policy, contact information and review signals.

Does E-E-A-T affect AI search visibility?

Yes. AI search engines like Perplexity, ChatGPT and Google AI Overviews preferentially cite pages from credible, authoritative sources. Strong E-E-A-T signals — particularly author credentials, structured data and trust signals — directly increase the likelihood of AI citation.

📋 Example Report — Demo Data

E-E-A-T Checker Example Report

This is a real example of what the AIPageSEO E-E-A-T Checker produces. The report below shows a Google quality signals audit for a health and wellness blog scoring 65/100, with category breakdowns and specific improvement actions.

E-E-A-T Score wellness-blog.example.com · Demo Report

65 /100

Moderate — key trust signals missing

This page has good content quality but is missing critical E-E-A-T signals. Adding author credentials, a visible byline, review date and Organisation schema would significantly improve how Google evaluates this page's trustworthiness.

Experience60/100

First-hand content, case studies, real-world examples detected. Missing personal author bio and experience indicators.

Expertise55/100

Topically deep content but no visible author credentials, qualifications or professional references cited.

Authoritativeness72/100

Good — Organization schema present, referring domains indicate external authority. Missing Wikipedia or knowledge panel presence.

Trust74/100

HTTPS, privacy policy and contact page present. Missing medical disclaimer for health content and review/updated dates.

Issues Detected

ERROR

No visible author byline

Google's quality raters look for a named, credible author on health and medical content. No author name is displayed on this page. Add a prominent byline with author name and credentials.

ERROR

No Person or author schema

Without Person schema, Google cannot verify the author's credentials or link them to other content they've created. Add Person JSON-LD with name, jobTitle and sameAs links to author profiles.

WARN

No publication or last-reviewed date

Health content without visible dates appears potentially outdated to both users and Google. Add a clearly visible datePublished and dateModified to the page and Article schema.

WARN

No medical disclaimer for health content

Health and wellness content without a medical disclaimer is a Trust signal risk. Google's quality raters penalise YMYL (Your Money Your Life) content that lacks appropriate caveats.

WARN

No external citations or source links

Content makes factual claims without linking to supporting studies, official sources or authoritative references. Citing sources is a key Expertise and Trust signal for YMYL content.

Passing Checks

✓ HTTPS — secure connection confirmed

✓ Privacy policy page found and linked

✓ Contact page present with contact form

✓ Organisation schema present (WebSite, Organization types)

✓ About page found and linked in navigation

✓ Social media profiles linked (Twitter, Facebook)

✓ Word count above 1,200 — substantial content depth

✓ No broken external links detected

Improvements to Increase E-E-A-T

Add author bio with credentials

Impact: Very High — Add a visible author byline with name, qualifications (e.g. "Registered Nutritionist, BSc Nutrition") and a link to an author page. Include Person schema with sameAs links to LinkedIn and other professional profiles.

Add publication and last-reviewed dates

Impact: High — Display a clear "Published: [date] · Last reviewed: [date]" near the top of the article. Include datePublished and dateModified in Article schema.

Add medical disclaimer for health content

Impact: High — Add a clear disclaimer: "This content is for informational purposes only and is not a substitute for professional medical advice." Place it prominently near the top of the page.

Cite sources and link to authoritative references

Impact: Medium — Add 3–5 citations to peer-reviewed studies, NHS guidance or other authoritative health sources. Inline citations with numbered references at the bottom of the article.

Related Demo Reports

Check Your Own E-E-A-T Score

Get your real E-E-A-T score with category breakdowns and specific improvements to build trust with Google and AI search engines.

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